The Builders Pipeline · Builder Business Diagnostic
Is Your Building Business Actually Built to Scale?
20 targeted questions. 5 minutes. A clear picture of what's working, what's breaking, and where your next $1M+ is hiding.
Sales & Lead Generation
How well you attract, qualify, and close the right clients
My lead pipeline is consistent — I'm not relying on referrals or random word-of-mouth to keep the schedule full.
I have a clear, repeatable sales process that takes a lead from first contact to signed contract — my team can run it without me.
I know my close rate, average project value, and cost per lead — and I track them every month.
Prospects understand our pricing, process, and value before we ever meet — we're not educating from scratch on every call.
Operations & Systems
Whether the business runs on process or on your presence
My core processes (pre-construction, selections, build phases, closeout) are documented and followed consistently by my team — not just in my head.
My subcontractors show up on schedule, perform to standard, and I rarely have to chase or redo their work.
My project management software (scheduling, budget tracking, client communication) is used consistently across all active builds.
If I stepped away for two weeks, my business would continue running without major problems.
People & Team
Whether you have the right people in the right seats
Everyone on my team has a clear role, defined responsibilities, and knows exactly what they're accountable for each week.
I have a leadership layer between me and field-level decisions — I'm not the bottleneck for daily problem-solving.
I have a reliable method for hiring — I know what I'm looking for, how to vet it, and I rarely regret a hire 90 days in.
My team is aligned with our core values — people who don't fit them don't stay long.
Financial Health
Whether you're building profit or just building revenue
I know my gross margin on every project before it starts — and I review actuals vs. budget at job completion.
My draw schedule and cash flow are structured so I'm never floating a project on my own cash or dipping into the next job to cover the current one.
I review a P&L, job cost report, and cash balance every month — not just at tax time.
My pricing reflects the true cost of doing business — including my time, overhead, warranty risk, and a profit margin that actually rewards me for the risk I carry.
Vision & Leadership
Whether you're running the business or the business is running you
I have a clear 3-year vision for where this company is going — and I've communicated it to my team.
I spend the majority of my time in my highest-value role — not firefighting, not doing work my team should handle.
I have quarterly priorities (goals/rocks) that the whole team is executing against — and we review progress weekly.
I feel like I'm building something — not just surviving. This business is an asset, not just a job I created for myself.
Your results are generated instantly.
Please answer all 20 questions before submitting.
Your Builder Business Diagnostic Results
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Where to Focus First
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